Gain insight on how to improve sales on Amazon. This training module is more beneficial for a seller who has been on Seller Central for two to three months and who wants to learn more advanced tips and tricks to expand business and increase revenue. This training covers how to optimize pricing automatically to win the Buy Box, run Lightning Deals and other promotions, increase search relevance of product listings by adding keywords in the descriptions, run Sponsored Product campaigns to boost impressions of your listings, and use business reports to design business strategy