If you are planning to start an online business in India, one common question arises:
Amazon vs Flipkart vs Meesho – which platform is best for new sellers in 2026?
India’s e-commerce market is growing rapidly, as highlighted in the India e-commerce growth report by IBEF, making this the perfect time to enter online selling. However, choosing the wrong platform can lead to losses, ad wastage, and slow growth.
In this guide, we compare Amazon, Flipkart, and Meesho to help you choose the best e-commerce platform in India based on investment, profit, and scalability.
Quick Comparison: Amazon vs Flipkart vs Meesho
| Factor | Amazon | Flipkart | Meesho |
|---|---|---|---|
| Best For | Brand building | Fast Indian sales | Beginners |
| Investment | Medium–High | Medium | Very Low |
| GST Required | Yes | Yes | Optional |
| Competition | High | Medium | Low–Medium |
| Profit Margin | Medium–High | Medium | Low |
Amazon: Best Platform for Brand Building in 2026
Amazon is ideal for sellers who want to build a long-term and scalable brand. According to Amazon official seller documentation, millions of sellers are using Amazon tools and FBA to scale their businesses efficiently.
🔗 Amazon Seller Help: https://sellercentral.amazon.in/help
Advantages of Selling on Amazon:
- High customer trust
- Amazon FBA (Fulfilled by Amazon)
- Better conversion rates
- Opportunity to sell globally
Challenges:
- High competition
- Advertising costs
- GST and compliance required
Best for: Private label sellers and brand owners who want to scale profits over time.
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Flipkart: Best Platform for Fast Sales in India
Flipkart has a strong presence in Tier-2 and Tier-3 cities and delivers massive sales during events like Big Billion Days. Flipkart also provides official onboarding support through the Flipkart Seller Hub.
🔗 Flipkart Seller Hub: https://seller.flipkart.com
Advantages of Selling on Flipkart:
- Strong Indian customer base
- Lower ad costs compared to Amazon
- Faster onboarding
- High sales volume during events
Challenges:
- Policy changes
- Limited international expansion
Best for: Sellers looking for quick traction and volume sales.
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Meesho: Best Platform for Beginners in 2026
Meesho is one of the easiest platforms to start selling online. According to the Meesho seller platform, many categories allow sellers to start with minimal or zero commission.
🔗 Meesho Seller Platform: https://supplier.meesho.com
Advantages of Selling on Meesho:
- Low entry barrier
- No commission in many categories
- GST not mandatory for selected sellers
- Ideal for students, housewives, and resellers
Challenges:
- Low product pricing
- Thin profit margins
- Limited brand-building opportunities
Best for: Beginners testing products and learning e-commerce fundamentals.
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🔗 https://bestsellertech.com
GST Requirement for Online Sellers in India
GST registration is mandatory for Amazon and Flipkart sellers, as per GST registration guidelines issued by the Government of India.
🔗 GST Portal: https://www.gst.gov.in
Meesho allows non-GST sellers in selected categories, making it suitable for first-time sellers.
Which Platform Should You Choose as a New Seller?
Choose Amazon if:
✔ You want to build a brand
✔ You can invest in ads & inventory
✔ You want long-term growth
Choose Flipkart if:
✔ You want fast sales
✔ You target Indian mass buyers
✔ You plan to scale during sale events
Choose Meesho if:
✔ You are a beginner
✔ You have low investment
✔ You want to test products
🔔 Expert Advice:
Top sellers in 2026 sell on Amazon + Flipkart + Meesho together using a structured strategy.
Learn the Right Strategy (Avoid Losses)
Most sellers fail because they:
- Choose the wrong platform
- Skip product research
- Run ads without strategy
- Ignore listing optimization
🎓 Want proper step-by-step learning?
Join our practical e-commerce courses in India at:
🔗 https://bestsellertech.com
We cover:
- Amazon, Flipkart & Meesho selling
- Product research
- Ads & scaling strategies
- Real marketplace case studies
Want Done-for-You Account Management?
If you don’t want to manage daily operations, get professional e-commerce account management from our expert team.
🚀 Amazon & Flipkart account management services:
🔗 https://maxacc.in
We handle:
- Seller account creation
- Product listing & A+ content
- Ads optimization
- Month-on-month growth
FAQs – Amazon vs Flipkart vs Meesho
Which platform is best for new sellers in India in 2026?
Meesho is best for beginners with low investment, while Amazon is ideal for long-term brand growth. Flipkart works best for fast Indian sales.
Can I sell on Amazon, Flipkart, and Meesho together?
Yes. Multi-platform selling reduces risk and increases revenue when managed correctly.
Is GST mandatory for all platforms?
GST is mandatory for Amazon and Flipkart. Meesho allows non-GST sellers in some categories.
How much money is required to start selling online?
You can start on Meesho with minimal investment. Amazon and Flipkart usually require ₹20,000–₹50,000 depending on category.
Do I need training before starting?
Yes. Proper training saves money, time, and prevents common seller mistakes.
👉 Get trained at https://bestsellertech.com
